Advertising and Sales Promotion 19

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Objective Questions and Answers of MBA: Advertising and Sales Promotion 19

Subject: Objective Questions and Answers of MBA: Advertising and Sales Promotion 19

Part 19: Objective questions and answers of Advertising and Sales Promotion


Q1. Sellers that handle their own exports are engaged in:

a) Direct exporting

b) Indirect exporting

c) Licensing

d) Contract manufacturing


Q2. A (n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

a) Product feature

b) Sponsorship

c) Brand

d) Logo


Q3. This of the following terms is similar to the term marketing logistics?

a) Channel of distribution

b) Vertical integration of distribution

c) Physical distribution

d) Horizontal distribution


Q4. A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

a) Leaflets

b) Handbills

c) Fliers

d) Posters


Q5. The marketing mix is also known as the ______________.

a) PSI

b) P matrix

c) Tangible/intangible continuum

d) Four Ps


Q6. The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

a) Premium

b) Sweepstakes

c) Deal

d) Contest


Q7. Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

a) Advertorials

b) Infomercials

c) Intrusionaries

d) Advocacy ads


Q8. ______________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

a) Responsibility appeal

b) Fear appeals

c) Sex appeals

d) Family appeals


Q9. What two major communication channels do marketers use to convey their product to consumers?

a) Word-of-mouth and commercials

b) Personal and non-personal channels

c) Message source and feedback

d) Print media and events


Q10. Which one of the following is not a constituent of `internal public´ of any organization?

a) Management cadre of the organization

b) Workers´ representatives of the organization

c) Secretarial/clerical personnel of the organization

d) Consumers and consumer groups


Q11. The manufacturer, government body or organization which wishes to have advertisements crated and placed:

a) Internal publics

b) Advertiser

c) Consumer

d) Accounts


Q12. Why is 'fear' or 'rational appeal' type advertising used frequently for charities and nonprofit organizations?

a) Attracts attention

b) Designed to educate

c) Designed to shock

d) All of the above


Q13. Expand AMA:

a) Advertising Management Association

b) American Marketing Association

c) Advertising and Marketing Association

d) American Marketing Agency


Q14. Unwanted e-mail advertisings are categorized as,

a) Viruses

b) Malwares

c) Spams

d) Threats


Q15. A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

a) 'Pull' strategy

b) Intermediary strategy

c) 'Shove' strategy

d) 'Push' strategy


Q16. Providing free samples of perfumes (scent) in magazines is an example of which of the following?

a) Classical conditioning

b) Operant conditioning

c) Social learning

d) Behavioral learning


Q17. What is self-mailer?

a) An e-mail scheduled to sent automatically

b) An item mailing without necessary postage stamp

c) Automatically generated e-mails which sent directly to a group

d) Direct-mail item that is mailed without an envelope


Q18. Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

a) Cultivation Theory

b) Magic Bullet Theory

c) Cognitive Dissonance Theory

d) Diffusion of Innovations Theory


Q19. ______________ describes changes in an individual's behavior arising from experience.

a) Modeling

b) Motivation

c) Perception

d) Learning


Q20. ______________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

a) Mass marketing

b) Market segmentation

c) Market targeting

d) Market positioning


Part 19: Objective questions and answers of Advertising and Sales Promotion


Q1. Answer a


Q2. Answer c


Q3. Answer c


Q4. Answer b


Q5. Answer d


Q6. Answer d


Q7. Answer b


Q8. Answer b


Q9. Answer b


Q10. Answer d


Q11. Answer b


Q12. Answer d


Q13. Answer b


Q14. Answer c


Q15. Answer a


Q16. Answer a


Q17. Answer d


Q18. Answer c


Q19. Answer d


Q20. Answer c

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