Advertising and Sales Promotion 21

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Objective Questions and Answers of MBA: Advertising and Sales Promotion 21

Subject: Objective Questions and Answers of MBA: Advertising and Sales Promotion 21

Part 21: Objective questions and answers of Advertising and Sales Promotion


Q1. Which one of the following is a good example of direct advertising?

a) Display cards

b) Display panels on vehicles

c) Window display

d) A brochure


Q2. "Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?

a) Michael Schudson

b) Russed Colley

c) George Powell

d) American Marketing Association


Q3. Who coined the term USP?

a) Mashall mcluhan

b) Rosser Reeves

c) Michael Schudson

d) Russed Colley


Q4. ASCI stand for:

a) Advertising Standards Council of India

b) Indian Council for Advertising Standards

c) American Standards Council for Institutions

d) Association of Standards Council in India


Q5. The word `advertising´ is originated from;

a) Latin

b) French

c) German

d) Greek


Q6. Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.

a) Inclination

b) Motive

c) Competitive advantage

d) Incentive


Q7. Which of the following is NOT an element of the marketing mix?

a) Distribution

b) Product

c) Target market

d) Pricing


Q8. An online advertising strategy, which analyze a web page and displaying ads according to the meaning of the content of that site is called;

a) Semantic Ads

b) Syntactical Ads

c) Strategic Ads

d) Semiotic Ads


Q9. Who is a media planner?

a) One who selects the clients

b) One who selects the advertising media

c) One who selects the ad agency

d) One who selects the research team


Q10. Corporate strategy is:

a) More specific and practical than marketing strategy

b) Reactive to short-term competitive activity

c) The implementation of plans to achieve long-term aims

d) Decided by functional marketing strategy


Q11. In a Selling Process,

a) Only standard products are sold

b) No customization required

c) The seller need not have product knowledge

d) The seller should aim at customer satisfaction


Q12. What is the name of the first ad agency established in India?

a) Ogilvy and Mather

b) Indian Advertising Agency

c) Modern Publicity Company

d) India´s Advertising Company


Q13. The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of advertisements is called,

a) Contrast

b) Proportion

c) Gutter

d) Layout


Q14. Which of the five major promotion tools includes press releases and special events?

a) Sales promotion

b) Personal selling

c) Direct marketing

d) Public relations


Q15. `Merchandise allowance´ is a term for:

a) Display materials

b) Coupon costs

c) Free product

d) Postage costs


Q16. ______________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

a) Trade promotion programs

b) Consumer promotion programs

c) Cooperative advertising programs

d) Cause-related marketing programs


Q17. AAAI represents;

a) American Agency for Advertisers Information

b) Advertising Agencies Association of India

c) Association of Advertising Agencies in India

d) Indian Association of Advertising Agencies


Q18. The consumer´s conscious or unconscious decision to repurchase a brand continually,

a) Decision making

b) Consumption rate

c) Consumption strategy

d) Brand loyalty


Q19. ______________ are directed at a specialized and relatively small-sized target audience such as manufactures.

a) Trade Advertising

b) Industrial Advertising

c) Consumer Advertising

d) Corporate Advertising


Q20. Which type of advertising objective is the most important for mature products?

a) Informative advertising

b) Comparison advertising

c) Persuasive advertising

d) Reminder advertising


Part 21: Objective questions and answers of Advertising and Sales Promotion


Q1. Answer d


Q2. Answer d


Q3. Answer b


Q4. Answer a


Q5. Answer a


Q6. Answer d


Q7. Answer c


Q8. Answer a


Q9. Answer b


Q10. Answer c


Q11. Answer d


Q12. Answer b


Q13. Answer d


Q14. Answer d


Q15. Answer c


Q16. Answer c


Q17. Answer b


Q18. Answer d


Q19. Answer b


Q20. Answer d

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