Advertising and Sales Promotion 22

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Objective Questions and Answers of MBA: Advertising and Sales Promotion 22

Subject: Objective Questions and Answers of MBA: Advertising and Sales Promotion 22

Part 22: Objective questions and answers of Advertising and Sales Promotion


Q1. Promotional material located in and around retail outlets is known as

a) Retail Advertising

b) Direct Advertising

c) POP advertising

d) Personal Advertising


Q2. ______________ is the advertisement, facing editorial pages in magazines and newspapers

a) Facing matter

b) Advertorial

c) Op-Ed Ads

d) Edit page ads


Q3. Image advertising is a/an,

a) Advertising strategy

b) Advertising standard

c) Advertising firm

d) A type of advertisement


Q4. Advertisements from organizations, sending message intended to influence a targeted audience is called,______________

a) Image Advertising

b) Product oriented advertising

c) Advocacy advertising

d) Agenda setting ads


Q5. ______________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

a) Infotainment

b) Branded content

c) Brand distinction

d) Content selection


Q6. A copywriter is a person who,

a) Writing text for an ad

b) Copying text from other ads

c) Editing the raw text

d) Making an ad meaningful


Q7. An organization with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising

a) Production

b) Marketing

c) Relationship

d) Sales


Q8. Market expansion is usually achieved by:

a) More effective use of distribution

b) More effective use of advertising

c) By cutting prices

d) All of the above are suitable tactics


Q9. Who heads the ad team?

a) Creative director

b) Market researcher

c) Copywriter

d) Film director


Q10. ______________ is quoted as "everyone lives by selling something."

a) Bill Gates

b) Robert Louis Stevenson

c) Arthur Miller

d) Henry Ford


Q11. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

a) Meaningful

b) Distinctive

c) Believable

d) Remembered


Q12. Expand GRP;

a) Group Rating Points

b) Group Rating Programmed

c) Gross Rating Points

d) Gross Ratio Points


Q13. A short and striking or memorable phrase used in advertising is called,

a) Logo

b) Brand image

c) Slogan

d) Sign


Q14. The entire target population in a market research is called,

a) Sample

b) Stratified Sample

c) Audience

d) Universe


Q15. ______________ ______________ is used heavily when introducing a new product category.

a) Persuasive advertising

b) Inferential advertising

c) Reminder advertising

d) Informative advertising


Q16. Advertising that is under complete control of the advertiser, rather than through some established medium

a) Direct advertising

b) Brand advertising

c) Display ad

d) Classified ad


Q17. Expand ISA:

a) International Society of Advertisers

b) Indian Society of Advertisers

c) International Sort of Advertisers

d) Informative and Service Advertisements


Q18. AAAA stands for,

a) American Agency for Advertising and Awareness

b) American Association of Advertising Agencies

c) Association of Advertising Agencies in America

d) American Advertising Agencies´ Association


Q19. ______________ is defined as the number of different people or households exposed to an advertisement.

a) Scope

b) Share

c) Reach

d) Span


Q20. What is the main objective of informative advertising?

a) To create selective demand

b) To stimulate primary demand

c) To keep the brand in consumers' minds during the mature stage of the product life cycle

d) None of the above


Part 22: Objective questions and answers of Advertising and Sales Promotion


Q1. Answer a


Q2. Answer a


Q3. Answer a


Q4. Answer c


Q5. Answer b


Q6. Answer a


Q7. Answer d


Q8. Answer a


Q9. Answer a


Q10. Answer b


Q11. Answer b


Q12. Answer c


Q13. Answer c


Q14. Answer d


Q15. Answer d


Q16. Answer a


Q17. Answer b


Q18. Answer b


Q19. Answer c


Q20. Answer b

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