Brand Management 12

Lets Crack Online Exam

Objective Questions and Answers of MBA: Brand Management 12

Subject: Objective Questions and Answers of MBA: Brand Management 12

Part 12: Objective questions and answers of Brand Management


Q1. The _________ from which brand originates can also be linked to the brand to generate secondary associations.

a) Product

b) Industry

c) Country

d) Region


Q2. The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

a) Web

b) Tv

c) Radio

d) Outdoor


Q3. The _________ relates to extra benefits that a brand offers to its customers.

a) Entire positioning

b) Point of difference

c) Definition of business

d) Innovation


Q4. The ability of the marketing programme to affect the customer mind-set will depend on its_________.

a) Salesperson

b) Quality

c) Technology

d) Customer service


Q5. The advertising industry is passing through a transition phase with the emergence of the _________media.

a) Television

b) Online

c) Interactive

d) Information


Q6. The cost of an advertisement or a schedule of ads is often based on _________.

a) CPP

b) CPR

c) CPI

d) CPM


Q7. The difference between company's present financial position and the financial objectives is known as:

a) Contribution gap

b) Contribution margin

c) Financial objectives' failure

d) Low demand in market


Q8. The elasticity of sales to sales promotion is _________ that of advertising

a) Less than

b) Equal to

c) Greater than

d) Inversely proportional to


Q9. The functional risk of brand is related to _________.

a) Price

b) Performance

c) Social image

d) Our self concept


Q10. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

a) Motive

b) Belief

c) Behavior

d) Attitude


Q11. The most important factor in brand management is to ensure that your _________ must be matching with consumers' perceptions.

a) Brand pinnacle

b) Brand's persona

c) Brand associations

d) Brand value


Q12. The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?

a) A percentage of impressions that results in a click

b) A percentage of households tuned to TV

c) The relative average cost to reach one thousand people

d) A payment received for each action


Q13. The solution to price competition is to develop a differentiated:

a) Product, price, and promotion

b) Offer, delivery, and image

c) Package and label

d) International web site


Q14. The task of any business is to deliver _________ at a profit.

a) Customer needs

b) Customer value

c) Products and services

d) Improved quality


Q15. The unique selling proposition (USP) was started in:

a) Advertising era

b) Image era

c) Product era

d) The positioning era


Q16. This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:

a) Threat

b) Strength

c) Weakness

d) Opportunities


Q17. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product – usage data in addition to_________ profiles.

a) Media

b) Demographic

c) Audience

d) Brand


Q18. What is the last stage of the consumer decision process?

a) Problem recognition

b) Post purchase behavior

c) Alternative evaluation

d) Purchase


Q19. When a company distributes its products through a channel structure that includes one or more resellers, this is known as _________

a) Indirect marketing

b) Direct marketing

c) Multilevel marketing

d) Integrated marketing


Q20. When companies combine existing brand with new brands, brands are called

a) Parent brand

b) Product extension

c) Brand extension

d) Sub-brand


Part 12: Objective questions and answers of Brand Management


Q1. Answer c


Q2. Answer a


Q3. Answer b


Q4. Answer b


Q5. Answer b


Q6. Answer d


Q7. Answer a


Q8. Answer d


Q9. Answer b


Q10. Answer d


Q11. Answer b


Q12. Answer c


Q13. Answer b


Q14. Answer b


Q15. Answer c


Q16. Answer a


Q17. Answer b


Q18. Answer b


Q19. Answer a


Q20. Answer d

Be the first to comment

Leave a Reply