Brand Management 9

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Objective Questions and Answers of MBA: Brand Management 9

Subject: Objective Questions and Answers of MBA: Brand Management 9

Part 9: Objective questions and answers of Brand Management


Q1. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

a) Customers

b) Competitors

c) General managers

d) Brand owners


Q2. Which one of the following is the best example of implicit promise?

a) Personal computer

b) Furniture

c) Green tea

d) Crockery


Q3. Good _________ offers various benefits to the brand and the company.

a) Communication

b) Variety

c) Positioning

d) Placement


Q4. The controllable variables a company puts together to satisfy a target group is called the


a) Marketing strategy

b) Marketing mix

c) Strategic planning

d) Marketing concept


Q5. If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.

a) Marketing

b) Commercial

c) Social

d) Promotion


Q6. In a _________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

a) Marketing

b) Production

c) Both of the above

d) None of the above


Q7. In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.

a) Wholesaler

b) Retailer

c) Distributor

d) Dealer


Q8. With the effort of team of professionals in a company, produce end product which is related to the _________.

a) Brand creation

b) Idea creation

c) Brand management

d) Marketing management


Q9. In swot analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

a) Strategic windows

b) Strategic leverage

c) Conversion strategies

d) Vulnerability


Q10. Interactive media can be best described as

a) Customized marketing messages

b) Marketing communications mix

c) Marketing mix

d) Media that allow two-way messages between company and consumer


Q11. Introduction of more brands and extensions leads to _________ with no new benefits to consumers

a) Higher cost

b) Greater revenue

c) Brand proliferation

d) Increased competition


Q12. Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. To market their own brands for some _________ fee

a) Variable

b) Monthly

c) Quarterly

d) Fixed


Q13. Mainly, chief resource of authority throughout allocation channel is

a) Company

b) Brand

c) Distributor

d) Customer


Q14. Marketers often use the term _________ to cover various groupings of customers

a) Buying power

b) Demographic segment

c) People

d) Market


Q15. Marketing buzz means _________

a) De marketing

b) Pricing

c) Product development

d) Promotion


Q16. Marketing is a process which aims at _________

a) Production

b) Profit making

c) Satisfaction of customer needs

d) Selling products


Q17. Marketing myopia related first paper published in 1960 in the _________

a) International business review

b) Forbes magazine

c) Harvard business review

d) Oxford university press


Q18. Measuring your brand's performance means you are:

a) Managing your brand right

b) Measuring your strategies

c) Maintaining your brand position

d) Maintaining your brand picture


Q19. Media planners begin their work by doing media _________.

a) Research

b) Message

c) Buying

d) Selling


Q20. Media strategy is making media decisions based on

a) Understanding customers wants and needs

b) The clients wishes

c) Whims of the market

d) Brand awareness


Part 9: Objective questions and answers of Brand Management


Q1. Answer a


Q2. Answer c


Q3. Answer c


Q4. Answer b


Q5. Answer a


Q6. Answer a


Q7. Answer b


Q8. Answer a


Q9. Answer c


Q10. Answer d


Q11. Answer c


Q12. Answer d


Q13. Answer b


Q14. Answer d


Q15. Answer c


Q16. Answer c


Q17. Answer c


Q18. Answer a


Q19. Answer a


Q20. Answer a

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