E Business 7

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Objective Questions and Answers of MBA: E Business 7

Subject: Objective Questions and Answers of MBA: E Business 7

Part 7: Objective questions and answers of E Business


Q1. Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?

a) Impression rate

b) View-through rate

c) Click-through rate

d) Stickiness ratio


Q2. During which period of internet governance was network solutions given a monopoly to assign and track high-level domains?

a) Government control period

b) Privatization

c) Self-regulation

d) Governmental regulation


Q3. The major impact of internet real estate sites is in ______________.

a) Completing property transactions online

b) Influencing offline decisions

c) Reducing commissions

d) E-mail marketing to consumers


Q4. Which of the following is not a type of media convergence?

a) Technological convergence

b) Content convergence

c) Industry convergence

d) Community convergence


Q5. Auction sites like ebay tend to use ______________ pricing.

a) Dynamic

b) Fixed

c) Trigger

d) Utilization


Q6. An auction that has multiple winners that all pay the same price is an example of ______________.

a) Uniform pricing

b) Discriminatory pricing

c) Bid rigging

d) Price matching


Q7. ______________ is the encompassing term that involves the use of electronic platforms – intranets, extranets and the internet – to conduct a company's business.

a) E-marketing

b) E-business

c) E-procurement

d) E-commerce


Q8. Compared to b2c e-commerce, b2b e-commerce is ______________.

a) Of equal size

b) Slightly smaller

c) Slightly larger

d) Much larger


Q9. The ______________ business model involves an independently owned vertical digital marketplace for direct inputs.

a) E-distributor

b) Exchange

c) E-procurement

d) Private industrial network


Q10. Which of the following connections allows the fastest download speeds?

a) Dsl

b) Cable modem

c) T1

d) T3


Q11. The only payment system that is instantly convertible without intermediation is _____.

a) Credit card

b) Accumulating balance

c) Stored value

d) Cash


Q12. The per-product price consumers are willing to pay for a bundle ______________ as the number of goods in the bundle increases.

a) Decreases

b) Increases

c) Varies from product to product

d) Stays the same


Q13. All of the following are metrics for e-mail campaigns except ______________.

a) Open rate

b) Delivery rate

c) Bounce-back rate

d) Cart conversion rate


Q14. Which of the following is a privacy advocacy group that is a foundation- and business supported group with a legislative focus?

a) Cdt org

b) Privacy international org

c) Epic org

d) Privacy org


Q15. Which of the following is an industry strategic factor that relates to whether new entrants face a disadvantage when attempting to enter an industry?

a) Barriers to entry

b) Power of suppliers.

c) Power of consumers

d) Industry value chain


Q16. The top u.s online video site is ______________.

a) Myspace

b) Youtube

c) Aol

d) Google video


Q17. Social networking sites primarily earn their revenue through ______________.

a) Advertising

b) Subscriptions

c) Donations

d) Service fees


Q18. Goods directly involved in the production process are known as ______________.

a) Mro goods

b) Procured goods

c) Indirect goods

d) Direct goods


Q19. When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as ______________.

a) Context

b) Community

c) Commerce

d) Connection


Q20. Which of the following is not a key element of a business model?

a) Value proposition

b) Competitive advantage

c) Market strategy

d) Universal standards


Part 7: Objective questions and answers of E Business


Q1. Answer c


Q2. Answer b


Q3. Answer b


Q4. Answer d


Q5. Answer a


Q6. Answer a


Q7. Answer b


Q8. Answer d


Q9. Answer b


Q10. Answer d


Q11. Answer d


Q12. Answer b


Q13. Answer d


Q14. Answer a


Q15. Answer a


Q16. Answer b


Q17. Answer a


Q18. Answer b


Q19. Answer b


Q20. Answer d

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