Marketing Management 13

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Objective Questions and Answers of MBA: Marketing Management 13

Subject: Objective Questions and Answers of MBA: Marketing Management 13

Part 13: Objective questions and answers of Marketing Management


Q1. ______________ Concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

a) Production

b) Holistic

c) Modern

d) Selling


Q2. Market in which supply is greater than demand

a) Buyers’ market

b) Sellers’ market

c) Retail market

d) Wholesale market


Q3. Which of the following is not an emotional motive?

a) Vanity

b) Social acceptance

c) Curosity

d) Variety


Q4. Shiny hair in case of a shampoo is a ______________ utility

a) Primary

b) Evolved

c) Generic

d) None of these


Q5. Products adapted to the perceived unique characteristics of national markets

a) Local products

b) Multinational products

c) International products

d) Global products


Q6. The major four elements of distribution mix are channels of distribution, transportation, warehousing, and ______________

a) Inventory

b) Channel

c) Direct marketing

d) None of these


Q7. Trading up is a method of product line modification by.

a) Product line expansion.

b) Product line contraction.

c) Quality variation.

d) None of these.


Q8. Setting price on the basis of the demand for the product is known as ______________

a) Cost based pricing

b) Demand based pricing

c) Competition based pricing

d) Value based pricing


Q9. Which of the following are possible pricing objectives?

a) To maximize profits

b) To achieve a target market share

c) To match the competition, rather than lead the market

d) All of these


Q10. Multilevel marketing is also called

a) Pyramid selling

b) Hybrid selling

c) Horizontal selling

d) None of these


Q11. Milma is an example of ______________type of shop

a) Multiple shop

b) Departmental store

c) Super bazzar

d) None of these


Q12. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

a) Joint advertising

b) Co-operative advertising

c) Sponsored advertising

d) None of these


Q13. ______________is not a dealer promotion scheme

a) Free goods

b) Trade allowance

c) Coupons

d) All of these


Q14. Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ______________

a) Advertisement

b) Marketing

c) Selling

d) None of these


Q15. For rural marketing ______________ pricing is more suitable.

a) Penetration

b) Skimming

c) Going rate

d) None of these


Q16. Price points of re1, rs 2,3,4 etc. are used for fmcg brands is known as ______________ pricing

a) Cost plus

b) Value

c) Power price points

d) Penetration


Q17. ______________ is concerned with finding ways to reduce the demand temporarily or permanently.

a) Demarketing

b) Meta marketing

c) Mass marketing

d) Mega marketing


Q18. ______________ is also known as buzz marketing.

a) Word of mouth marketing

b) Viral marketing

c) Guerilla marketing

d) Morph marketing


Q19. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ______________

a) Etb

b) Eft

c) E-cash

d) E-money


Q20. Which of the following is not an e-marketing tool?

a) Mobile phone

b) Cinema

c) i- radio

d) I-kiosks


Part 13: Objective questions and answers of Marketing Management


Q1. Answer b


Q2. Answer a


Q3. Answer d


Q4. Answer b


Q5. Answer a


Q6. Answer a


Q7. Answer c


Q8. Answer b


Q9. Answer d


Q10. Answer a


Q11. Answer a


Q12. Answer b


Q13. Answer c


Q14. Answer a


Q15. Answer a


Q16. Answer c


Q17. Answer a


Q18. Answer a


Q19. Answer b


Q20. Answer b

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