Marketing Management 18

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Objective Questions and Answers of MBA: Marketing Management 18

Subject: Objective Questions and Answers of MBA: Marketing Management 18

Part 18: Objective questions and answers of Marketing Management


Q1. Yellow goods include ______________ goods.

a) Red & white

b) White & brown

c) Orange & red

d) White & orange


Q2. The set of all the products a firm made available to consumers buy is called.

a) Product line

b) Product mix

c) Product category

d) None of these


Q3. A price reduction to buyers who pay their bills promptly is called.

a) Trade discount

b) Cash discount

c) Seasonal discount

d) Quality discount


Q4. Which of the following is not a non-store retailing?

a) Kiosk marketing

b) Retail chains

c) Direct marketing

d) Telemarketing


Q5. ______________ are generally food stores that are much smaller in size than in supermarkets.

a) Convenient store

b) Discount store

c) Specialty store

d) None of these


Q6. A good catchy phrase used and repeated often in an advertisement is ______________

a) Idea

b) Brand name

c) Trade mark

d) Slogans


Q7. The strategy of choosing one attribute to excel to create competitive advantage is known as

a) Under positioning

b) Unique selling proposition

c) Over positioning

d) None of these


Q8. Which of the following is a major advantage of personal selling ?

a) Targeted message

b) Reach and frequency

c) More sales

d) None of these


Q9. Profiling the rural market is a part of ______________ stage of rural marketing strategy.

a) Planning

b) Execution

c) Feedback

d) None of these


Q10. The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.

a) Event marketing

b) Morph marketing

c) Guerilla marketing

d) None of these


Q11. The marketing side of E-commerce is known as ______________.

a) E-marketing

b) E-business

c) Interactive marketing

d) None of these


Q12. ______________ involves some one masquerading as someone else.

a) Spoofing

b) Unauthorized action

c) Eavesdropping

d) Phishing


Q13. The group of elements price, product, promotion and place constitute

a) Market mix

b) Marketing mix

c) Product mix

d) Promotion mix


Q14. Market where money is lend and borrowed

a) Money market

b) Foreign exchange market

c) Stock market

d) None of these


Q15. "We guarantee every product we sell" appeal to ______________ motive

a) Curosity

b) Variety

c) Quality

d) Comfort


Q16. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

a) Total market approach

b) Concentration approach

c) Multi-segment approach

d) None of these


Q17. Brands owned and developed by producers are known as

a) Manufacturer brands

b) Individual brands

c) Family brands

d) Dealer


Q18. ______________ Goods are purchased without any planning or search effort.

a) Staple

b) Impulse

c) Emergency

d) None of these


Q19. Which of the following is a method of Competition Based Pricing?

a) Going Rate Pricing

b) Sealed Bid Pricing

c) Customary Pricing

d) All of these


Q20. Where sellers combine several products in the same package is known as _____

a) Psychological Pricing

b) Captive Product Pricing

c) Product Bundle Pricing

d) Promotional Pricing


Part 18: Objective questions and answers of Marketing Management


Q1. Answer b


Q2. Answer a


Q3. Answer b


Q4. Answer d


Q5. Answer a


Q6. Answer d


Q7. Answer b


Q8. Answer a


Q9. Answer a


Q10. Answer b


Q11. Answer a


Q12. Answer a


Q13. Answer b


Q14. Answer a


Q15. Answer c


Q16. Answer c


Q17. Answer a


Q18. Answer b


Q19. Answer d


Q20. Answer d

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