Marketing Management 22

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Objective Questions and Answers of MBA: Marketing Management 22

Subject: Objective Questions and Answers of MBA: Marketing Management 22

Part 22: Objective questions and answers of Marketing Management


Q1. Which of the following is not a characteristic of service marketing?

a) Intangibility

b) Separability

c) Heterogeneity

d) Perishability


Q2. ______________ is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

a) De marketing

b) Meta marketing

c) Mass marketing

d) Mega marketing


Q3. A product with the ______________ is a green product.

a) Ecomark

b) Agmark

c) Isi mark

d) None of these


Q4. SEM means ______________

a) Search engine marketing

b) Social environment marketing

c) Save energy marketing

d) None of these


Q5. ______________ is online identity theft.

a) Eavesdropping

b) Phishing

c) Spoofing

d) None of these


Q6. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________

a) Unauthorized action

b) Unauthorized disclosure

c) Eavesdropping

d) Phishing


Q7. Which of the following is not included in the function of physical supply?

a) Standardization

b) Storage

c) Transport

d) Packaging


Q8. Market in which gold and silver are sold

a) Commodity market

b) Produce market

c) Bullion market

d) None of these


Q9. Consumers show ______________ while buying their products on regular basis

a) Dissonance reduction buying behaviour

b) Variety seeking buying behaviour

c) Complex buying behaviour

d) Habitual buying behaviour


Q10. Which of the following is not an element of demographic segmentation?

a) Family size

b) Population density

c) Income

d) Religion


Q11. Products seen as having extension potential into other markets

a) Local products

b) Multinational products

c) International products

d) Global products


Q12. Trading down is a method of product line modification by.

a) Product line expansion

b) Product line contraction

c) Quality variation

d) None of these


Q13. Setting price on the basis of the competition for the product is known as ______.

a) Cost based pricing

b) Demand based pricing

c) Competition based pricing

d) Value based pricing


Q14. ______________ Marketing uses telecommunication devices to reach prospective customers

a) Direct marketing

b) Telemarketing

c) Catalogue marketing

d) All of these


Q15. Sorting and grading of goods is considered as the function of

a) Wholesalers

b) Retailers

c) Managers

d) None of these


Q16. ______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

a) Cheap-jacks

b) Hawkers

c) Market traders

d) None of these


Q17. When the advertisement is to create an image or reputation of the firm, it is a case of

a) Product advertisement

b) Institutional advertisement

c) Reminder advertising

d) None


Q18. USP stands for

a) Universal service provider

b) Upper service position

c) Unique selling proposition

d) None of these


Q19. ______________ Type of advertisement is used when the product enters into growth stage of plc

a) Selective advertising

b) Reminder advertising

c) Primary advertising

d) None of these


Q20. Markets popularly known as haats and shandies are ______________ markets.

a) Rural

b) Urban

c) National

d) None of these


Part 22: Objective questions and answers of Marketing Management


Q1. Answer b


Q2. Answer d


Q3. Answer a


Q4. Answer a


Q5. Answer b


Q6. Answer a


Q7. Answer a


Q8. Answer c


Q9. Answer d


Q10. Answer c


Q11. Answer d


Q12. Answer c


Q13. Answer c


Q14. Answer b


Q15. Answer b


Q16. Answer a


Q17. Answer b


Q18. Answer c


Q19. Answer a


Q20. Answer a

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