Marketing Management 23

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Objective Questions and Answers of MBA: Marketing Management 23

Subject: Objective Questions and Answers of MBA: Marketing Management 23

Part 23: Objective questions and answers of Marketing Management


Q1. Marketing research is a part of ______________ stage of rural marketing strategy.

a) Planning

b) Execution

c) Feedback

d) None of the above


Q2. In japan ______________ .marketing is known as ‘kuchikomi'.

a) Word of mouth

b) Viral

c) Guerilla

d) Morph


Q3. Buying and selling over the internet is known as ______________

a) E-marketing

b) E-business

c) E-commerce

d) None of these


Q4. A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

a) Encryption

b) Firewalls

c) Digital certificates

d) Digital signature


Q5. The concept of marketing mix was developed by

a) Philip kotler

b) Stapleton

c) N.h borden

d) Albert w emery


Q6. Market where demand for goods is greater than supply

a) Buyers market

b) Sellers market

c) Retail market

d) Wholesale market


Q7. Social class is an element of ______________ factor

a) Social

b) Cultural

c) Personal

d) Economic


Q8. Positioning by emphasizing the special attributes and benefits of the product is known as ______________

a) Positioning by product attributes and benefits

b) Positioning by brand endorsement

c) Positioning by use, occasion and time

d) Positioning by corporate identity


Q9. Which of the following is not a component of brand equity?

a) Brand awareness

b) Brand association

c) Brand loyalty

d) Brand cohorts


Q10. Which of the following is not a factor influencing pricing policy?

a) Cost

b) Competitors

c) Business objectives

d) None of these


Q11. ______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.

a) Channel of distribution

b) Direct marketing

c) Intensive distribution

d) None of these


Q12. ______________ is not a commercial advertising

a) Consumer ad

b) Industrial ad

c) Trade ad

d) Shortage ad


Q13. Which of the following is not a main objective of personal selling?

a) Generate sales

b) Build awareness and appreciation for the product

c) Create personal contact

d) None of these


Q14. Which of the following is not a service?

a) Hospital

b) Banking

c) Insurance

d) None of these


Q15. Word of mouth marketing through electronic channels likes email, internet etc. is known as ______________.

a) Internet

b) Digital

c) Email

d) Viral


Q16. The five product levels constitute a ______________. At each level more customer value is added.

a) Customer-augmented product

b) Customer consumption system

c) Customer value-hierarchy

d) Customer-perceived value

e) Customer hierarchy


Q17. If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.

a) Emotional attachment

b) Brand awareness

c) Advertising expenditure

d) Price

e) Prestige


Q18. Pricing cues such as sale signs and prices that end in 9 become more influential when


a) Consumer price knowledge is poor

b) Items are purchased frequently

c) Items have been on the market a long time

d) Prices are consistent year-round

e) They are employed frequently


Q19. The best strategy used for snack foods, soft drinks, candies and gum is

a) Exclusive distribution

b) Selective distribution

c) Intensive distribution

d) None of the above


Q20. To say that a product has a life cycle is to assert all of the following except _____.

a) Products have a limited life

b) Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller

c) Products all basically exhibit cycle-recycle growth patterns

d) Profits rise and fall at different stages of the product life cycle

e) Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life-cycle stage


Part 23: Objective questions and answers of Marketing Management


Q1. Answer


Q2. Answer a


Q3. Answer c


Q4. Answer d


Q5. Answer c


Q6. Answer b


Q7. Answer b


Q8. Answer a


Q9. Answer d


Q10. Answer d


Q11. Answer a


Q12. Answer d


Q13. Answer d


Q14. Answer d


Q15. Answer d


Q16. Answer c


Q17. Answer d


Q18. Answer a


Q19. Answer c


Q20. Answer c

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