Marketing Management 26

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Objective Questions and Answers of MBA: Marketing Management 26

Subject: Objective Questions and Answers of MBA: Marketing Management 26

Part 26: Objective questions and answers of Marketing Management


Q1. In product life cycle growth stage, the marketing objective is to:

a) Create product awareness

b) Maximize market share

c) Defend market share and profits

d) Reduce expenditure


Q2. Companies pursue survival as their major objective if they are plagued with ______.

a) Legal prosecution

b) Weak competition

c) Static consumer wants

d) Shareholder activism

e) Overcapacity


Q3. A private-label brand is developed by:

a) Wholesalers

b) Retailers

c) Both a and b

d) None of the above


Q4. When two established brands work together, on an offering to generate increased consumer appeal and attraction is called:

a) Brand licensing.

b) Co-branding.

c) Brand extensions.

d) Brand stretching.


Q5. At breakeven point which of the following holds true?

a) Total expense=total revenue

b) Total expense>total revenue

c) Total expense<total revenue

d) All of the above


Q6. According to young and rubicams brand asset valuator, a brand's ______________ measures how well the brand is regarded and respected.

a) Differentiation

b) Energy

c) Relevance

d) Esteem

e) Knowledge


Q7. At the second level of customer value hierarchy, marketers need to turn core benefit into:

a) Expected product

b) Augmented product

c) Basic product

d) None of the above


Q8. ______________ is a major driver of new product performance at business unit level which signifies that there should be clearly defined business goals with specific areas of thrust for the new product.

a) A clear new product strategy

b) High quality project teams

c) Adequate resources for new products

d) High quality new product process


Q9. Major brand marketers often spend huge amounts on advertising to create brand ______ and to build preference and loyalty.

a) Extension

b) Awareness

c) Packaging

d) Preference


Q10. If Amul ice-cream decides to introduce an apricot flavored ice cream, it will be an example of:

a) Brand extension

b) Co-branding

c) Line extension

d) Ingredient branding


Q11. Car manufacturers like maruti, honda create several sub brands linked to the main brand like honda city, honda jazz, honda brio etc. This is an example of:

a) Umbrella branding

b) Co-branding

c) Line extension

d) Ingredient branding


Q12. The cost of a product is rs. 90. The company producing it decides that it should get a return on sales of 10%, and hence prices it at rs. 100. The pricing method followed in this case is:

a) Perceived value pricing

b) Target return pricing

c) Mark up pricing

d) None of these


Q13. Company sells laptops through retailer b and c both of whom sell laptops only through brick and mortar stores. Recently b complained that c is selling laptops in area of c without authorization. This is an example of:

a) Horizontal channel conflict

b) Vertical channel conflict

c) Multichannel conflict

d) None of these


Q14. In the innovation adoption model, interest and evaluation form a part of the _________ stage.

a) Cognitive

b) Affective

c) Behavior

d) Rational


Q15. All of the following require high advertising budgets except ______________.

a) New product

b) Low share brand

c) Undifferentiated product

d) Mature brand


Q16. Which are the additional three elements of services marketing mix?

a) Participants, physical evidence, products

b) People, physical evidence, process

c) People, product, process

d) People, physical evidence, placement


Q17. Rahul has decided to buy a car. He has selected a few car models and is currently comparing the features of different models. The stage of buyer decision process rahul is currently engaged in is:

a) Need discovery

b) Evaluation of alternatives

c) Purchase decision

d) Post purchase behavior


Q18. The customer category which has the highest opinion leadership and exhibits discrete and judicious adoption choices is:

a) Innovators

b) Early adopters

c) Early majority

d) Laggards


Q19. In the customer based brand equity pyramid, judgments include ______________ while resonance leads to ______________.

a) Quality, loyalty

b) Loyalty, quality

c) Quality, quality

d) Loyalty, loyalty


Q20. Which of the following statements is true about variable costs?

a) The corporate jet expenditure is an example of a variable cost.

b) These costs must be recovered by the price.

c) The marketing manager's salary is an example of a variable cost.

d) These costs are independent of sales volume


Part 26: Objective questions and answers of Marketing Management


Q1. Answer b


Q2. Answer e


Q3. Answer c


Q4. Answer b


Q5. Answer a


Q6. Answer d


Q7. Answer c


Q8. Answer a


Q9. Answer b


Q10. Answer c


Q11. Answer a


Q12. Answer c


Q13. Answer a


Q14. Answer b


Q15. Answer d


Q16. Answer b


Q17. Answer b


Q18. Answer b


Q19. Answer a


Q20. Answer b

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