MCQ on Marketing Management 4

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Objective Questions and Answers of MBA: MCQ on Marketing Management 4

Subject: MCQ on Marketing Management 4

Part 4: List for questions and answers of Marketing Management


Q1. Which of the following is not factors of the demand variable, according to philip kotler?

a) environment variable

b) Competition variable

c) Customer variable

d) All of the above


Q2. Which of the following is not controllable variable of marketing management?

a) Competitive environment

b) Technological environment

c) Science environment

d) economic environment


Q3. The marketing concerns requires both fixed capital and

a) working capital

b) Long-term capital

c) Share capital

d) Flexible capital


Q4. Promotion mix is the particular combination of promotional tools used by a company to _____ with its audiences

a) communicate

b) Help

c) Purchasing decision

d) Plan


Q5. Which is a base of green marketing?

a) greenhouse gas reduction market

b) Capital flow

c) Programme

d) Product


Q6. Which is not a form of internet marketing?

a) On-line marketing

b) Internet advertising

c) E-marketing

d) product mix and branding 


Q7. The market environment consists

a) Socio-economic

b) Technology

c) Competition

d) all of these


Q8. Which is the problem of marketing communication?

a) Distance

b) Hidden sources and data

c) Lack of trust

d) all of the above


Q6. The marketing manager have to carry out their responsibilities integrating all these factors in the management

a) process

b) Objective

c) Goals

d) Opportunity


Q10. Sales promotion includes

a) Publicity

b) Sales promotion and personal selling

c) Advertising

d) all of the above


Q11. Which of the following point is responsibility for effective market segmentation? Measurability

a) Easy and accessibility

b) Substantiality

c) all of the above


Q12. Marketing process involves

a) Product

b) Demand flow

c) Human needs

d) all of these 


Q13. Brand concept not includes

a) digital marketing

b) Brand name

c) Brand identity and value

d) Brand personality


Q14. The culture of a company is conveyed through

a) Rites

b) Myths

c) Rituals

d) all of the above


Q15. The demand for a product is ________ when price cut causes revenue to increase

a) Income elastic

b) price elastic

c) Cross elastic

d) None of the above


Q16. Contact awarded to lowest bidder is known as

a) Negotiated contract

b) Open bid

c) closed bid

d) Open contract


Q17. Carrying the line of only one manufacturer is known as

a) exclusive assortment

b) Open bid

c) Negotiated contract

d) Deep assortment


Q18. When the market is run by a small number of firms that together control the majority of market share is known as

a) oligopoly

b) Duopoly

c) Oligopsony

d) Perfect competition 


Q19. In marketing, ______ is the focal point.

a) Profit

b) Sales

c) customer

d) All of the above


Q20. Which research includes all types of researchers into human motives when it refers to qualitative research designed to uncover the consumer’s subconsciousness or hidden motivations?

a) motivational research

b) Marketing research

c) Managerial research

d) Price research


Part 4: List for questions and answers of Marketing Management


Q1. Answer: a

Q2. Answer: d

Q3. Answer: a

Q4. Answer: a

Q5. Answer: a

Q6. Answer: d

Q7. Answer: d

Q8. Answer: d

Q9. Answer: a

Q10. answer: d

Q11. Answer: c

Q12. Answer: d

Q13. Answer: a

Q14. Answer: d

Q15. Answer: b

Q16. Answer: c

Q17. Answer: a

Q18. Answer: a

Q19. Answer: c

Q20. answer: a