Media Planning 7

Objective Questions and Answers of MBA: Media Planning 7

Subject: Objective Questions and Answers of MBA: Media Planning 7

Part 7: Objective questions and answers of Media Planning


Q1. Media literacy means the ability to

a) Read and write

b) Create professional media

c) Understand and use media

d) Prepare for a career in media


Q2. Media planning has a much greater role today in the advertising industry than it did 15 years ago.

a) Unsuitable Statement

b) Wrong Statement

c) Immoral Statement

d) Correct statement


Q3. Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.

a) manufactures

b) customers

c) audience

d) individuals


Q4. Media selections and scheduling decisions associated with delivering advertising constitute

a) Media Plan

b) Message Weight

c) Media Kit

d) Problem Solving Equation


Q5. Media strategy is making media decisions based on

a) Understanding customers wants and needs

b) The clients wishes

c) Whims of the market

d) Brand awareness


Q6. Name the major types of advertising found in newspapers

a) Banner

b) Display

c) Classified

d) Forums


Q7. New media is very cost-effective when compared to the traditional media and is highly _________

a) reliable

b) requited

c) resourceful

d) result-oriented


Q8. Newspapers offer _________ as a media choice

a) High Impact

b) Low Impact

c) Low Selectivity

d) High Selectivity


Q9. One of the following is not strength of magazines

a) Shelf-life

b) Quality reproduction

c) Inherent design flexibility

d) Deadline flexibility


Q10. One weakness in using out-of-home media is

a) Relatively Low Cost

b) Difficult to Measure and Control

c) Delivers Excellent Reach

d) Demographic Flexibility


Q11. Organizational values are important because they:

a) Help shape mission statements

b) Help increase sales

c) Help guide behavior and the recruitment and selection decisions

d) Help define market research


Q12. Print advertising is sometimes also called

a) Business Advertising

b) Press Advertising

c) Electronic Advertising

d) Media Advertising


Q13. Psychographic profiles would include

a) The generation to which the consumer belongs

b) The lifestyle habits, attitudes and values of the consumer

c) The post code of the consumer

d) Pattern of messaging


Q14. Radio is often referred to as

a) The Theatre of the Absurd

b) Mindful Theatre

c) The Theatre of the Mind

d) Surround Sound


Q15. Reach is defined as?

a) Insufficient exposure to the target audience

b) The Number of times a reader is exposed to a message

c) The total number of duplicated exposures

d) The total number of unduplicated exposures


Q16. RFID stands for

a) Rapid – frequency identification

b) Reach – frequency identification

c) Red – frequency identification

d) Radio – frequency identification


Q17. With _________ there is a rise in metrics like cost per like and cost per fan.

a) social media

b) digital media

c) broadcast media

d) print media


Q18. Strategic media planning is a complex challenge because advertises must use their knowledge of

a) Demographics

b) Psychographics

c) Behavioural Characteristics

d) All of the above


Q19. The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

a) web

b) TV

c) radio

d) outdoor


Q20. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product – usage data in addition to_________ profiles.

a) media

b) demographic

c) audience

d) brand


Part 7: Objective questions and answers of Media Planning


Q1. Answer c


Q2. Answer d


Q3. Answer c


Q4. Answer a


Q5. Answer a


Q6. Answer b


Q7. Answer d


Q8. Answer b


Q9. Answer d


Q10. Answer b


Q11. Answer c


Q12. Answer b


Q13. Answer b


Q14. Answer c


Q15. Answer d


Q16. Answer d


Q17. Answer a


Q18. Answer d


Q19. Answer a


Q20. Answer b